What’s New at Loewy Design
-
Loewy's Latest 36: Sinch
01.13.12
Challenge: They had a fantastic new product (with great product development and branding created by Dune Road Design and frog), but the kind of product-a headphone cord management device-was virtually unknown, and so was its category.
-
Loewy's Latest 35: Institutional Investor Magazine
10.20.11
Challenge: Like most traditional publishers, Institutional Investor was faced with the growing challenge of retaining and building their subscriber base while delivering their unique content through an expanded array of channels and devices. To keep pace with rapidly changing technology, their user experience and information architecture was in dire need of restructuring.
-
Loewy's Latest 34: Bren-Tronics
07.15.11
Challenge: Changes in the procurement process used by clients of military battery maker Bren-Tronics prompted the company to rethink its Web presence. More than the billboard-style site that had served it in the past, a new site would have to clearly demonstrate the company's industry-leading status.
-
Loewy's Latest 33: Connections Pay
05.11.11
Strategic Recruiting Inc. approached Loewy Design with the challenge of designing and building a web application that assists companies with attracting high-caliber employment applicants. The mobile and desktop platform will give professionals the ability to leverage their connections and earn $1,000 every time a referral is hired.
-
Loewy's Latest 32: Aspiranet
03.08.11
Aspiranet is a not-for-profit, community-based organization in California that needed a complete redesign and restructuring of its website. With a growing list of 35 family-focused support programs, Aspiranet outgrew their its and looked to Loewy Design for help.
-
Loewy's Latest 31: Quickcomm
11.09.10
Quickcomm is a global leader in providing telecom and mobility management solutions, helping multinational enterprises and managed service providers to maximize the value of their telecom investment. Quickcomm's solutions empower its clients to manage, analyze and control their global telecom and mobile infrastructures while reducing costs.
-
Loewy's Latest 30: Ecommerce Services
07.13.10
Loewy Design is excited to announce the launch of its ecommerce services website. We believe that effective ecommerce is a blend of brand, user experience, creativity and technology, tailored individually to each clients' needs. Our webstores enhance brands, engage users and convert browsing visitors into paying customers.
-
Loewy's Latest 29: Checkpoint Systems
05.10.10
Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions for retailers. In the past few years, a series of innovative product launches, as well as acquisitions, resulted in new capabilities and offerings to its customers. The company's web site had not kept pace with the new solutions and messaging.
-
Loewy's Latest 28: Club Card
02.17.10
The Club Card came to Loewy Design to develop its new brand and its online product, which will revolutionize traditional retail loyalty programs.
-
HolidayPro chosen for Communication Art's Webpick
01.05.10
We're honored to receive Communication Arts "webpick of the day" for our redesign of the HolidayPro website. Comm Art's Webpick features outstanding examples of Web design and interactive media. Each selection is based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.
-
Loewy's Latest 27: Century 21 Department Stores
12.21.09
World-famous designer discount chain Century 21 Department Stores wanted to revamp their internet style–and they came to us for their new look.
-
Loewy's Latest 26: Markets4
10.21.09
We helped Markets4 by developing an online business strategy to make the application process more efficient. We defined the brand with a new logo and stationery.
-
Loewy wins four Web Awards
10.14.09
Loewy Design won the Web Marketing Association's Award for Best Website in the Interactive Services category for its design of the Loewy Design website, along with three other top honors.
-
Loewy's Latest 25: Holiday Pro
09.29.09
Holiday Pro serves large retailers such as Barneys, Saks Fifth Avenue, and Bergdorf Goodman by providing custom-designed holiday decor and props.
-
Loewy's Latest 24: Brand New
07.29.09
Loewy Design's branding section is always growing, so we've recently updated our website for your perusal. Our approach to branding goes far beyond a new logo or fresh color scheme.
-
What's up? Our blog!
06.22.09
Introducing Helloewy. It's our way of saying "hi, here's something to think about." It's inspiration, insight, and savvy musing on online media and beyond.
-
Loewy's Latest 23: Institutional Investor Journals
06.09.09
When Institutional Investor Journals (IIJ), a leading publisher of financial journals, found their subscribers were clamoring for a site redesign, they tapped us for the job.
-
Four IMA's awarded
04.20.09
Loewy Design picked up four Interactive Media Awards (IMAs) Including three Best In Class awards for Gainor Staffing and LoewyDesign.com and one Outstanding Achievement award for the redesign Princeton Review.
-
Loewy's Latest 22: Rutgers University
04.20.09
Rutger's Center for Advanced Infrastructure and Transportation (CAIT) helps develop safer and more efficient infrastructure and transportation systems. CAIT came to us to redesign their online infrastructure: a new website.
-
Loewy Design wins Summit International Award
01.26.09
We were recently recognized as Official Honoree by the Webby Awards for our website redesign of Science online for Facts on File.
-
Loewy Design recognized by 'Oscars of the Internet'
01.26.09
We were recently recognized as Official Honoree by the Webby Awards for our website redesign of Science online for Facts on File.
-
Loewy site reviewed in Web Designer magazine
01.26.09
Loewydesign.com has been featured in Web Designer's, "The cream of the web crop" inspirational gallery.
-
Overcome Social Insanity
11.03.11
Social media have become an essential part of the marketing toolkit and must work in tandem with other media to help you achieve your overall marketing objectives. Endless choices make it difficult to make the right decisions. Companies frequently get lost in the clutter of social trends, leading to the elaboration and separation of social objectives from the overall “big idea.” Getting started can seem like an obstacle, but once a social strategy is under way the hardest part is over.
-
Success can be designed
06.06.11
Have you ever had those projects – or clients – that seemed to shift or change direction every few days, regardless of how hard you tried to stick to the original roadmap? Projects where the client kept making suggestions or changing their mind, kept adding to the scope (though not to the budget or the schedule), and missed deadlines – and then asked you why their website hadn’t gone live yet?
-
The Inside Track on Good Behavior
01.26.11
With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well.
-
The Future of Web Design is Now
10.25.10
In order to stay relevant, designers, developers, and clients need to start thinking about the Web in a whole new way. There are three specific catchphrases that are going to help usher in this new era: HTML5, Progressive Enhancement, and Responsive Design. These are the foundations upon which Web design and Web applications will build their future.
-
Never Too Big to Socialize
10.21.10
“So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates.
-
New Faces at Loewy Design
09.21.10
If you're like me, the week after Labor Day feels like the start of a new year. We're done with vacations, the kids are back in school and a new season is just around the corner. September's all about new beginnings – it's a launch pad for fresh ventures and adventures, and Loewy Design is ready with key additions to our ground crew.
-
The Easy Way to Track Down a Stock Image
09.13.10
Your flaky freelance designer has abruptly closed up shop to go backpacking across Europe, leaving you without any assets or files from your business collateral or website. After partnering with a new, reliable agency, you need to track down your favorite stock photos used in all of your business collateral–but how?
-
Monocle Smile
08.18.10
A social media strategy is almost a requirement at this point for any commercial brand. For most, a simple Twitter and Facebook account fed with frequent posts is usually enough. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That's an entirely different beast - and quite a feat if it can be pulled off.
-
8 Steps to a Smarter Blog
07.19.10
Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible with applications such as Wordpress, Blogger, and Tumblr—which allow novices to whip up their own blogs in minutes.
-
Success can be designed
06.29.10
I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough.
-
In e-commerce we trust
04.30.10
If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So how do you build the same trust and confidence with an online store?
-
iPhone, iVerizon?
04.06.10
I’m a Verizon girl. I love having my cable, Internet, phone, and mobile service all under one roof. If I could buy my music or groceries from Verizon, I would. What’s troubled me recently is my curiosity about and envy of those iPhone owners who have all the coolest and most useful apps and features at their fingertips.
-
Oops Marketing
01.27.10
There seems to be another scammy trend brewing in email marketing. Recently I've been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more than a trick to get me to open an email, I'm opting out.
-
What’s your web grade?
01.05.10
Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader.
-
-
Cyber
MondayEveryday12.02.09
Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay.
-
Social Brand Continuity
11.18.09
If your social-media voice is monitored by a specifically designated department or by an outside agency, it’s easier to stay in control and keep your brand’s message inline. Your social-media captains should plan how they will uphold your brand’s promise in their conversations with customers, employees, and partners.
-
Movin' on up
11.12.09
We may have only moved up one floor but a lot has changed. We tried to document as much of the design and construction process as we could and created a video to share with you.
-
A dark cloud on the horizon
10.27.09
The relentless commercials for remote backup almost had me convinced to retire my arcane system of external USB drives and cases of DVDs on my bookshelf. Then a couple of weeks ago that little bit of doubt I was feeling became a reality for users of the T-Mobile Sidekick when a server failure at Microsoft’s Danger division left them holding a dataless hunk of plastic.
-
Strategy Is King
10.16.09
In a previous post, I talked about trimming the fat from content. But let's face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if you're thinking site redesign, content strategy has to be a main priority.
-
By the book
10.07.09
I recently gave a lecture to the advanced web design class at Farmingdale College. When I met up with professor Jack Harris, he informed me that the kids, mostly juniors and seniors, saw Loewy Design's page in the Flash/Dreamweaver Genius Guide, and they were looking forward to meeting with me. A bit embarrassed and very flattered, I asked Jack what book was he talking about and where could I get one.
-
Don't just leave a mark
09.30.09
Branding today represents something complicated and even elusive for many companies. Today the concept of branding has much more to do with engagement than with ownership.
-
Helloewy: CSS Framework Roundup
08.03.09
Over the past few years, CSS frameworks have become popular web development options. And there's no shortage of opinions on their usefulness.
-
Helloewy: Trim the fat from your content
07.22.09
Okay, imagine you're on a trip and every sign you come across, instead of indicating "Turn Here," has a two-paragraph explanation of exactly what to do.
-
Helloewy: Measuring up social media
07.16.09
Recently a client asked us how to measure the success of social media campaigns. This client is in the early stages of planning Facebook pages, Twitter, blogs and forums initiatives.
-
Was it Worth a redesign?
07.09.09
If you haven't seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view.
-
Helloewy: Websites behaving badly
07.06.09
A website is more than just an online presence. Properly created by a professional team, it becomes a valuable investment. Take care of your website, and it will take care of you and your brand for years to come.
-
Helloewy: A question of mobility
06.30.09
With the recent release of the iPhone 3GS and Palm Pre, the lure to take your site mobile will be stronger than ever-but should you?
-
Helloewy: The diet for your website
06.23.09
Does your website look bloated, out of shape, older than it really is, full of a lot of non-nutritious garbage thrown in by the marketing and technology directors who came before you?
-
Loewy's Latest 36: Sinch
01.13.12
Challenge: They had a fantastic new product (with great product development and branding created by Dune Road Design and frog), but the kind of product-a headphone cord management device-was virtually unknown, and so was its category.
-
Overcome Social Insanity
11.03.11
Social media have become an essential part of the marketing toolkit and must work in tandem with other media to help you achieve your overall marketing objectives. Endless choices make it difficult to make the right decisions. Companies frequently get lost in the clutter of social trends, leading to the elaboration and separation of social objectives from the overall “big idea.” Getting started can seem like an obstacle, but once a social strategy is under way the hardest part is over.
-
Loewy's Latest 35: Institutional Investor Magazine
10.20.11
Challenge: Like most traditional publishers, Institutional Investor was faced with the growing challenge of retaining and building their subscriber base while delivering their unique content through an expanded array of channels and devices. To keep pace with rapidly changing technology, their user experience and information architecture was in dire need of restructuring.
-
Loewy's Latest 34: Bren-Tronics
07.15.11
Challenge: Changes in the procurement process used by clients of military battery maker Bren-Tronics prompted the company to rethink its Web presence. More than the billboard-style site that had served it in the past, a new site would have to clearly demonstrate the company's industry-leading status.
-
Success can be designed
06.06.11
Have you ever had those projects – or clients – that seemed to shift or change direction every few days, regardless of how hard you tried to stick to the original roadmap? Projects where the client kept making suggestions or changing their mind, kept adding to the scope (though not to the budget or the schedule), and missed deadlines – and then asked you why their website hadn’t gone live yet?
-
Loewy's Latest 33: Connections Pay
05.11.11
Strategic Recruiting Inc. approached Loewy Design with the challenge of designing and building a web application that assists companies with attracting high-caliber employment applicants. The mobile and desktop platform will give professionals the ability to leverage their connections and earn $1,000 every time a referral is hired.
-
Loewy's Latest 32: Aspiranet
03.08.11
Aspiranet is a not-for-profit, community-based organization in California that needed a complete redesign and restructuring of its website. With a growing list of 35 family-focused support programs, Aspiranet outgrew their its and looked to Loewy Design for help.
-
The Inside Track on Good Behavior
01.26.11
With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well.
-
Loewy's Latest 31: Quickcomm
11.09.10
Quickcomm is a global leader in providing telecom and mobility management solutions, helping multinational enterprises and managed service providers to maximize the value of their telecom investment. Quickcomm's solutions empower its clients to manage, analyze and control their global telecom and mobile infrastructures while reducing costs.
-
The Future of Web Design is Now
10.25.10
In order to stay relevant, designers, developers, and clients need to start thinking about the Web in a whole new way. There are three specific catchphrases that are going to help usher in this new era: HTML5, Progressive Enhancement, and Responsive Design. These are the foundations upon which Web design and Web applications will build their future.
-
Never Too Big to Socialize
10.21.10
“So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates.
-
New Faces at Loewy Design
09.21.10
If you're like me, the week after Labor Day feels like the start of a new year. We're done with vacations, the kids are back in school and a new season is just around the corner. September's all about new beginnings – it's a launch pad for fresh ventures and adventures, and Loewy Design is ready with key additions to our ground crew.
-
The Easy Way to Track Down a Stock Image
09.13.10
Your flaky freelance designer has abruptly closed up shop to go backpacking across Europe, leaving you without any assets or files from your business collateral or website. After partnering with a new, reliable agency, you need to track down your favorite stock photos used in all of your business collateral–but how?
-
Monocle Smile
08.18.10
A social media strategy is almost a requirement at this point for any commercial brand. For most, a simple Twitter and Facebook account fed with frequent posts is usually enough. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That's an entirely different beast - and quite a feat if it can be pulled off.
-
8 Steps to a Smarter Blog
07.19.10
Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible with applications such as Wordpress, Blogger, and Tumblr—which allow novices to whip up their own blogs in minutes.
-
Loewy's Latest 30: Ecommerce Services
07.13.10
Loewy Design is excited to announce the launch of its ecommerce services website. We believe that effective ecommerce is a blend of brand, user experience, creativity and technology, tailored individually to each clients' needs. Our webstores enhance brands, engage users and convert browsing visitors into paying customers.
-
Success can be designed
06.29.10
I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough.
-
Loewy's Latest 29: Checkpoint Systems
05.10.10
Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions for retailers. In the past few years, a series of innovative product launches, as well as acquisitions, resulted in new capabilities and offerings to its customers. The company's web site had not kept pace with the new solutions and messaging.
-
In e-commerce we trust
04.30.10
If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So how do you build the same trust and confidence with an online store?
-
iPhone, iVerizon?
04.06.10
I’m a Verizon girl. I love having my cable, Internet, phone, and mobile service all under one roof. If I could buy my music or groceries from Verizon, I would. What’s troubled me recently is my curiosity about and envy of those iPhone owners who have all the coolest and most useful apps and features at their fingertips.
-
Loewy's Latest 28: Club Card
02.17.10
The Club Card came to Loewy Design to develop its new brand and its online product, which will revolutionize traditional retail loyalty programs.
-
Oops Marketing
01.27.10
There seems to be another scammy trend brewing in email marketing. Recently I've been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more than a trick to get me to open an email, I'm opting out.
-
HolidayPro chosen for Communication Art's Webpick
01.05.10
We're honored to receive Communication Arts "webpick of the day" for our redesign of the HolidayPro website. Comm Art's Webpick features outstanding examples of Web design and interactive media. Each selection is based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.
-
What’s your web grade?
01.05.10
Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader.
-
Loewy's Latest 27: Century 21 Department Stores
12.21.09
World-famous designer discount chain Century 21 Department Stores wanted to revamp their internet style–and they came to us for their new look.
-
-
Cyber
MondayEveryday12.02.09
Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay.
-
Social Brand Continuity
11.18.09
If your social-media voice is monitored by a specifically designated department or by an outside agency, it’s easier to stay in control and keep your brand’s message inline. Your social-media captains should plan how they will uphold your brand’s promise in their conversations with customers, employees, and partners.
-
Movin' on up
11.12.09
We may have only moved up one floor but a lot has changed. We tried to document as much of the design and construction process as we could and created a video to share with you.
-
A dark cloud on the horizon
10.27.09
The relentless commercials for remote backup almost had me convinced to retire my arcane system of external USB drives and cases of DVDs on my bookshelf. Then a couple of weeks ago that little bit of doubt I was feeling became a reality for users of the T-Mobile Sidekick when a server failure at Microsoft’s Danger division left them holding a dataless hunk of plastic.
-
Loewy's Latest 26: Markets4
10.21.09
We helped Markets4 by developing an online business strategy to make the application process more efficient. We defined the brand with a new logo and stationery.
-
Strategy Is King
10.16.09
In a previous post, I talked about trimming the fat from content. But let's face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if you're thinking site redesign, content strategy has to be a main priority.
-
Loewy wins four Web Awards
10.14.09
Loewy Design won the Web Marketing Association's Award for Best Website in the Interactive Services category for its design of the Loewy Design website, along with three other top honors.
-
By the book
10.07.09
I recently gave a lecture to the advanced web design class at Farmingdale College. When I met up with professor Jack Harris, he informed me that the kids, mostly juniors and seniors, saw Loewy Design's page in the Flash/Dreamweaver Genius Guide, and they were looking forward to meeting with me. A bit embarrassed and very flattered, I asked Jack what book was he talking about and where could I get one.
-
Don't just leave a mark
09.30.09
Branding today represents something complicated and even elusive for many companies. Today the concept of branding has much more to do with engagement than with ownership.
-
Loewy's Latest 25: Holiday Pro
09.29.09
Holiday Pro serves large retailers such as Barneys, Saks Fifth Avenue, and Bergdorf Goodman by providing custom-designed holiday decor and props.
-
Helloewy: CSS Framework Roundup
08.03.09
Over the past few years, CSS frameworks have become popular web development options. And there's no shortage of opinions on their usefulness.
-
Loewy's Latest 24: Brand New
07.29.09
Loewy Design's branding section is always growing, so we've recently updated our website for your perusal. Our approach to branding goes far beyond a new logo or fresh color scheme.
-
Helloewy: Trim the fat from your content
07.22.09
Okay, imagine you're on a trip and every sign you come across, instead of indicating "Turn Here," has a two-paragraph explanation of exactly what to do.
-
Helloewy: Measuring up social media
07.16.09
Recently a client asked us how to measure the success of social media campaigns. This client is in the early stages of planning Facebook pages, Twitter, blogs and forums initiatives.
-
Was it Worth a redesign?
07.09.09
If you haven't seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view.
-
Helloewy: Websites behaving badly
07.06.09
A website is more than just an online presence. Properly created by a professional team, it becomes a valuable investment. Take care of your website, and it will take care of you and your brand for years to come.
-
Helloewy: A question of mobility
06.30.09
With the recent release of the iPhone 3GS and Palm Pre, the lure to take your site mobile will be stronger than ever-but should you?
-
Helloewy: The diet for your website
06.23.09
Does your website look bloated, out of shape, older than it really is, full of a lot of non-nutritious garbage thrown in by the marketing and technology directors who came before you?
-
What's up? Our blog!
06.22.09
Introducing Helloewy. It's our way of saying "hi, here's something to think about." It's inspiration, insight, and savvy musing on online media and beyond.
-
Loewy's Latest 23: Institutional Investor Journals
06.09.09
When Institutional Investor Journals (IIJ), a leading publisher of financial journals, found their subscribers were clamoring for a site redesign, they tapped us for the job.
-
Four IMA's awarded
04.20.09
Loewy Design picked up four Interactive Media Awards (IMAs) Including three Best In Class awards for Gainor Staffing and LoewyDesign.com and one Outstanding Achievement award for the redesign Princeton Review.
-
Loewy's Latest 22: Rutgers University
04.20.09
Rutger's Center for Advanced Infrastructure and Transportation (CAIT) helps develop safer and more efficient infrastructure and transportation systems. CAIT came to us to redesign their online infrastructure: a new website.
-
Loewy Design wins Summit International Award
01.26.09
We were recently recognized as Official Honoree by the Webby Awards for our website redesign of Science online for Facts on File.
-
Loewy Design recognized by 'Oscars of the Internet'
01.26.09
We were recently recognized as Official Honoree by the Webby Awards for our website redesign of Science online for Facts on File.
-
Loewy site reviewed in Web Designer magazine
01.26.09
Loewydesign.com has been featured in Web Designer's, "The cream of the web crop" inspirational gallery.
