Johnson & Johnson http://www.splendidlife.com

Challenge
McNeill Nutritionals, a J&J company, approached us to develop, market and maintain an ecommerce store for SplendidLife.com, while highlighting the Splenda brand. Create traffic-building programs through search engines and email marketing campaigns. Promote brand awareness.

Solution
Design demographic specific pages and create descriptive, upbeat content in an engaging package. Pitch seasonal offers and themed promotions in a fun, light-hearted style, on a site that is updated regularly. Flash demos, email newsletters and special offers drive Website traffic and continuously publicize the brand.