AccuVein http://www.accuvein.com/

Challenge
AccuVein is a medical device company with a unique product that illuminates veins just beneath the skin to allow nurses, doctors, phlebotomists and EMTs to easily find veins for venipuncture procedures. AccuVein needed a comprehensive branded system of communications that worked across diverse media and platforms. They also needed a video to showcase their product in action.

Solution
We created a compelling series of branded communication pieces for web, print and tradeshow messaging. We designed and built a new product-focused website, featuring a dynamic video that we directed and produced. The new website drives lead conversions managed through SalesForce.com, and includes a "Call Me Now" feature which alerts AccuVein salespeople to hot leads as they come in.

Additionally, we developed an integrated marketing campaign including search marketing, emails, a capabilities folder, sell sheets and tradeshow booths. Our interdisciplinary capabilities were a perfect fit for their needs, and they benefited from synchronizing these efforts with a single agency. The outcome: a faster, more efficient lead generation process with the highest quality results.