Century 21 Department Stores http://www.c21stores.com/

Challenge
World-famous designer discount chain Century 21 Department Stores wanted to revamp their internet style?and they came to us for their new look. They needed a site that reflected their international reputation as a destination for in-the-know fashionistas and label-savvy bargain hunters, drove brand engagement, and elevated their presence on search engines. They also wanted to be able to easily update and manage their site internally.

Solution
We studied Century 21's diverse global clientele as well as major fashion houses, influential designers, top fashion publications, and high-end luxury retailers before developing their new online brand. We redesigned the site with a chic look and feel that creates a relevant, engaging brand experience for their trend-wise target audiences. We improved their search engine visibility by meshing flash animations, javascript and XHTML. Also part of this smart ensemble? A content management tool so their web editor can easily maintain the site. Trendspotters take note?next up is online marketing, including social media and email campaigns.